IMPORTANT: How many entries do they receive for filling out the form?

A person receives 25 entries when they fill out the initial form and can get 25 entries per insurance quote. It is important to understand that they receive 25 and not 1 entry for filling out the form. You don't need to highlight this on the call as it's clearly outlined on the giveaway rules page, but there must be entry parity between all ways into the giveaway so avoid saying things such as, "we can give you 25 entries in additional to the 1 entry you received for signing up for the giveaway" as that is incorrect as they receive 25 entries for filling out the form. 

How do I give someone their 25 additional entries for receiving a quote?

Please see the video in the "Managing Leads in The Pad" Section. You will put them into the quoted stage and fill in the "# of Items Quoted" field on the lead record.

What if they don't want a quote?

Simply mark the quoted column as "No" and move onto the next lead. This is not a strategy that requires high pressure tactics to get people to convert to a quote.  

What is the most common mistake made by agents with this strategy?

If you're quoting at rates lower than 20% of your leads, then it's likely that you're either not making at least two call attempts to the leads or you're not spending enough time during the rapport building step to build a meaningful relationship. Asking why someone is interested in the prize and looking for ways to connect and relate with the person will do more to drive quotes than any other element of the strategy.

It can be easy to get into the bad habit after using this strategy for a while to simply confirm their info and then offer entries. You're leaving serious premium on the table if you do this.

How can I find out when my contest ends?

The giveaway end date can be found on your contest rules page. This was sent to the agency owner for approval prior to going live with the campaign. The start and end date of the giveaway are found in the first section titled, "1. Promotion Description" 

People are commenting on the ads, what should I do?

We find that agencies that engage with people on the ad tend to have greater levels of success with this strategy. You can download the Facebook Pages app to your phone to see when comments come in and respond. You can also navigate to your Facebook page on Facebook.com and go to your inbox to manage comments. 

Someone left a negative comment, how should I respond back?

You'll find negative skeptics in just about anything. (No matter how awesome!) The best thing to do is simply hide those comments. If you notice a consistent keyword amongst negative comments, let us know and we can configure your page to automatically hide comments that use certain words.  

I'm getting too many leads and we're unable to keep up, what should I do?

Consult with us. We can adjust your daily budget to reduce lead volume. If you're behind, let us know and we can slow down lead flow until you catch up. (and less Facebook adspend in the meantime!)

One of the numbers was disconnected or fake, what should I do?

Notate this in the notes section of the spreadsheet so that you don't try to call them again. We will still include them in the drawing and if they are drawn use their email to contact them. If unable to contact them to claim their prize via email, a new winner will be drawn. 

How many entries does someone receive for filling out the form?

In order to be compliant with U.S. sweepstakes laws, there must be entry-parity across the different ways of entering the contest. I.E. - When someone fills out the form they must receive the same number of entries as when they receive a quote.

This entry breakdown is outlined in the contest rules. 

Can we change the giveaway to a new prize?

In order to be compliant with U.S. sweepstakes laws, you must stick with the contest rules outlined when you launched the giveaway. We often have a backup prize outlined in the contest rules so that if a giveaway doesn't perform in advertising, we can legally advertise the other prize option in the giveaway and still be compliant with the rules as outlined from the establishment of the giveaway. 

How long do you typically run a giveaway?

A giveaway of event tickets is based around when the event will be happening. (Length will vary.) Product based giveaways are scheduled to run for three months. We will run the giveaway until either the cost per lead is higher than our desired target (consistently between $1 and $1.50 per lead) or the contest end date occurs.

Once one of the above outlined outcomes occurs, we will draw a winner and begin planning your next giveaway.

Do you offer live training to help us convert these leads to quotes?

Yes! We want you to succeed! 

Click here to register for a live training call.

 Please do this either after launching your campaign or within a day of your campaign being scheduled. Also, please ensure you have watched the training videos above and reviewed the script in detail before the training call.

What if I have another question?

We are here to help! Your success is our success. Don't hesitate to call us at (480) 631-9346, email us at support@g4smarketing.com, or book a call HERE